Two-Way Street

An American Success Story

By: Eric Soda

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Paperback | 10 October 2023

At a Glance

Paperback
182 Pages

Dimensions(cm)
20.32 x 12.7 x 1.07

Paperback

RRP $30.79

$27.95

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Two-Way Street is the book for anyone who wants to improve in sales, client satisfaction and running a business. No matter what type of business you work for or own, this book is for you.

Eric Soda started out in the insurance business while in high school in his hometown Princeton, Wisconsin, population 1,200. After high school, while building his insurance business he was also fighting fires and pulling people out of car wrecks as a paid on-call firefighter. It put life into perspective for him. Those years shaped him as a business professional and a person. Those images and lessons stick with him to this day.

By age 32, with no college degree, he grew his insurance agency to be one of the largest captive insurance agencies in the country. He set the record for most life insurance policies sold in a year in the history of American Family Insurance, a Fortune 500 company.

Eric has been nationally recognized for his achievements and sales records. He presents to business owners all over the country on ways to improve their sales, service, and overall operations.

Industry Reviews

"A beautiful philosophy at the intersection of life and business. Personal lessons learned from experience, shared in a helpful way that makes you reflect on your own."

-DEREK SIVERS, Author of How to Live

"Eric succinctly lays out a road map to career and personal success in life, and it's not complicated! His story exemplifies how grit, persistence and common sense, accompanied by a vision, can lead you to achieving your dreams. An absolute must read for those who did not go to college."

-JIM JOHNSON, Executive Vice President, Oshkosh Corporation; President, Pierce Manufacturing

"Eric's stories are not only timeless but provide the reader with a fresh approach to building a family and a career. Whether it's stories about being a firefighter, what it takes to succeed in small business, or the best ways to approach customer service, Eric provides a ground level, masterfully crafted guide to those topics and so much more."

-MICHAEL ANTONELLI, Market Strategist, Baird

"We all have found books that we simply can't put down, but to have one that you don't want to end as well, now that's truly special. Mentorship in print. Eric shares his business and life journey in a simple and inspiring way. You will find yourself taking notes and having immediate useable takeaways."

-TIM M. BERGSTROM, President and CEO, Bergstrom Automotive

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