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Understanding and Profiting from Intellectual Property

Strategies across Borders

By: D. Yang

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Paperback | 4 December 2012 | Edition Number 2

At a Glance

Paperback
340 Pages

Edition Type
Revised

Dimensions(cm)
21.59 x 13.97 x 1.93

Paperback

$111.38

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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Industry Reviews

'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization

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