Understanding Consumer Choice

By: G. Foxall

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Hardcover | 4 June 2005 | Edition Number 1

At a Glance

Hardcover
280 Pages

Dimensions(cm)
21.6 x 14.0 x 2.54

Hardcover

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Economics Microeconomics Domestic Trade

Preface
Paradigms of Choice
The Behaviour of Consumers' Attitudes
Putting Consumer Behaviour in its Place: A Framework for Empirical Research
Situational Influences on Consumers' Attitudes and Behaviour
The Behavioural Economics of Brand Choice
So How Do We Choose?
Consumer Research Paradigms Revisited
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Understanding Consumer Choice

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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