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Understanding E-Commerce Marketing : Strategy, Form, Function, Psychology and Future - Paul Finlayson

Understanding E-Commerce Marketing

Strategy, Form, Function, Psychology and Future

By: Paul Finlayson, Jonah Cuna

eBook | 5 September 2023

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This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions.

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