Understanding Global Cultures
Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continent
By: Martin J. Gannon, Rajnandini K. Pillai
Paperback | 19 March 2015 | Edition Number 6
At a Glance
680 Pages
Revised
25 x 17.5 x 4
Paperback
RRP $220.00
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orThis new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features.
Industry Reviews
ISBN: 9781483340074
ISBN-10: 1483340074
Published: 19th March 2015
Format: Paperback
Language: English
Number of Pages: 680
Audience: College, Tertiary and University
Publisher: SAGE PUBLICATIONS INC
Country of Publication: US
Edition Number: 6
Edition Type: Revised
Dimensions (cm): 25 x 17.5 x 4
Weight (kg): 1.29
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