Understanding the Music Industries

Introduction Questioning 'traditional' models of the music industry Structure of the book Acknowledgments 1. Studying the Music Industries Getting Started Organizational Structure Political Economy Culture Industry Sociology Musicology Metanarrative Historical Analysis Media Ecology Digital Technologies Issues 2. The Recorded Music Industry The Structure and Size of the Recording Industry A Brief History of the Recorded Music Industry The Majors: Business Structures and Characteristics The Independent Sector: Definitions and Types The Ideology of Independence Strategies for Dealing with Uncertainty and Risk 3. Songwriting and Publishing Songwriters, Performers and Publishers Motivations Songwriting as Commercial Practice ' Songwriting Methods and Tools Music Publishing Traditional Income Streams 'New' Income Streams Sampling 4. Music Production Changing Models and the Mythology of the Recording Studio The Production Process Tracking Mixing Mastering Manufacturing Production Careers and Roles Project Studios, MIDI, and Other Developments 5. Music Distribution Introducing Music Distribution Physical Distribution Mass-Market Retailers Independent Retailers Second-hand Retailers Online Music Distribution Streaming Services Music Media Distribution Unauthorized Distribution 6. Music Promotion Marketing, Branding and Gatekeeping The Promotional Campaign Music Journalism Radio Television Point of Sale Marketing (POS) and In-Store Music Sponsorships and Endorsements Grassroots Marketing Social Media/Mobile Media 7. The Live Music Industries The Resurgence of Live Music A Brief History of the Live Music Industry Motivations for Live Concert Touring Authenticity and Live Performance Live Music Sponsorship Roles and Responsibilities Live Performance Contracts Concert and Festival Ticketing The Relationship between the Recorded and the Live Music Industries 8. Music Audiences Understanding Music Audiences Music on the Move: from the Walkman to the iPhone Music and Social Media Consumption Heritage and Nostalgia Record Collecting 9. Copyright and Music Piracy Introducing Copyright Copyright Basics Key Terms in UK Copyright Law US Copyright Law: Key Differences Collection Societies Music Piracy Music Industry Responses to Piracy Artist Responses to Piracy 10. Contractual Agreements and Relationships Artist Management Agreements Music Publishing Agreements Recording Agreements Conclusion Complexity and symbiosis Be wary of metanarratives Diversity and reorganization Where next? Glossary References Index