Value-Driven Data explains how data leaders and managers can develop data-driven opportunities and solutions for their organizations.
By focusing on the value of data, Value-Driven Data explores how organizations can understand their business problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for incentivising change.
Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI-driven value predictor methodology. The book recognizes different types of data value, ranging from data-based digital transformation to increased monetization, diversity and inclusion, and CSR goals. It explores conundrums such as data for commerce versus data for compassion and data profits versus data privacy. This will be essential reading for data specialists and leaders involved in capturing and executing data value opportunities for organizations and informing data-driven strategy.
Industry Reviews
"A masterclass in how to unlock the true value of data for your organization. Value-Driven Data is a must read for all data leaders." * Hartnell Ndungi, Chief Data Officer, Absa Group *
"Value-Driven Data is a timely and practical guide to support us all with the challenge of unlocking and measuring the value of data. This thought provoking book is filled with practical examples to support frameworks and theories. A must read for all executives." * Dr Johanna Hutchinson, Chief Data Officer, BAE Systems and Board Member, The Royal Statistics Society *
"A powerful reminder that data is not just a valuable asset, but a critical driver of business success and unlocking new value pools sitting at the intersection of technology and sustainable business." * Lame Verre, Head of Strategy, Innovation & Sustainability, SSE Energy Customer Solutions and Global Future Council Member, World Economic Forum *
"Value-Driven Data is an excellent book and a valuable resource for anyone looking to cut through the noise. It provides clarity on how to quantify the financial impact of data initiatives and effectively communicates with senior and non-technical audiences using clear and concise language." * Amy Shi-Nash, Chief Analytics & Data Officer, Tabcorp and Data Board Member, MIT Sloan School of Management *
"Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data. The insights that this book provides are unique, the advice practical and the success stories applicable across industry sectors." * Mona Soni, Chief Technology Officer, formerly at S&P Global and Dow Jones *
"Value-Driven Data offers a combination of deep knowledge and practical value for leaders guiding organizations through the responsible use of data. Odaro brings together a variety of perspectives from data practitioners and consultants to executive leadership in global businesses. I hope his shared knowledge will reach data professionals around the world and contribute to their success." * Simone Steel, Chief Data and Analytics Officer & CIO for Enterprise Data Platforms, Nationwide Building Society *
"Value Driven Data cuts through the rumours and hearsay with real-life, no-nonsense examples of creating a data vision and value in practice. This is a comprehensive guide for both data professionals and business leaders. Once you have read it you won't want to do research without it." * Graeme McDermott, Chief Data Officer, Tempcover *
"Provides insightful frameworks and considerations for every organization that wants to get more value out of data and analytics." * Gero Martin Gunkel, Data Science Leader & Chief Operating Officer (ZCAM), Zurich Insurance *
"Value-Driven Data provides a comprehensive framework for developing a data vision that aligns with the overall strategy of an organisation. One of the most impressive aspects of the book is how it breaks down complex concepts into easy-to-understand language, making it an enjoyable read for anyone interested in data strategy, regardless of their level of expertise." * Rowland Agidee, Head of Data Management, UK Intellectual Property Office *
"Edosa brings his experience and expertise together to remind us all of how expressing data value is fundamental to data driven transformation." * JC Lionti, Managing Director & Chief Data Officer, formerly at BNP Paribas Americas *
"Edosa has done terrific work in producing this masterpiece! I like the way he has used data visions as the starting point and has linked all chapters to it by creating a practical and actionable book to help organizations realize their full potential." * Ram Kumar, Chief Data & Analytics Officer, Cigna *
"Finally, a book that makes delivering value through data the number one priority. Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies. Using real-world and highly relatable examples, Edosa has delivered an essential read for both data and business professionals." * Sam Richmond, Group Head of Data, The Go-Ahead Group *
"Value-Driven Data is an incredible resource, full of frameworks and tools to help navigate the elusive topic of data value in an easy to digest format, with stories drawn from Edosa's long professional career. A valuable instrument in an era of cost optimisation, providing knowledge to the reader to aid in directing and articulating vision, value and creating pathways to overcome obstacles." * Stylianos Taxidis, Head of Data Science & AI, Costain Group *
