Venture Clienting provides a practical, step-by step guide to how organizations can drive innovation and unlock value through venture clienting.
Venture clienting enables companies to tap into new technologies, business models and ideas and foster a culture of agility and growth. This book presents a set of frameworks, tools and methodologies designed to help readers master venture clienting in their organizations. It takes a deep dive into the fundamental building blocks of venture clienting, exploring everything the reader needs to systematically build and run a successful venture client unit. From strategy and organization to infrastructure, communication, process, enabling processes, governance and control, culture and stakeholder management, the book delves into the practicalities of each component.
Venture Clienting answers key questions such as: how can you build effective venture client units? What are the secrets to running a venture client unit that is lean, agile and cost-efficient? What are the key challenges in venture clienting and how can they be overcome? It is packed with practical insights, examples and cases such as the Microsoft and OpenAI Moonshot Partnership, BSH Startup Kitchen and AVL. Empower your business to innovate faster and more efficiently with this essential guide for companies and startups seeking to drive strategic growth through venture clienting.
Industry Reviews
"In the past years, Venture Clienting has evolved into one-if not the most essential-tool in corporate venturing. While Venture Clienting has devel-oped into a brand name of its own, it is important to note that there is no one-size-fits-all approach to it. Every corporation has its own challenges, structure, regulations, processes and peculiarities. The key to success is to tailor the concept of effective, business-driven startup collaboration to fit the corporate environment. This book is an invaluable resource for all corporate venturing leaders and practitioners, as it shares the best practices from various industry experts and key learnings of their journeys - and thus, provides inspiration on how to design and develop your Venture Clienting activities." * Lars Roessler, Head of Global Corporate Venturing, BSH Startup Kitchen *
"If you're looking to excel in Venture Clienting, this book is a must-read. Gain access to insider perspectives and strategic frameworks from Tobias Gutmann, Sebastian Greiss and Christian Huettenhein. Learn how to over-come challenges, drive tangible business impact, and unlock new opportunities for growth and success. In today's rapidly evolving business landscape, mastering the art of Venture Clienting is essential for staying ahead of the curve. Elevate your corporate innovation efforts with the insights and strategies offered in this invaluable guide by authors who have done it." * Christian Lindener, Managing Partner, Mach49 *
"This is a game-changing resource for navigating today's business landscape. Tobias Gutmann, Sebastian Greiss and Christian Huettenhein provide prac-tical insights and real-world examples to demystify Venture Clienting, offering a roadmap for innovation success. With a focus on rethinking inno-vation strategies and accessing cutting-edge solutions through startup collaboration, this book is essential reading for executives and entrepre-neurs alike." * M? Julia Prats, Professor of Entrepreneurship, IESE Business School *
"A compelling guide on effective corporate-startup collaborations. Its insights resonate with Rosberg Ventures' approach on building the bridges to select corporates for portfolio companies. A must-read for forward-thinking investors and entrepreneurs alike!" * Nico Rosberg, Founder and CEO, Rosberg Ventures and 2016 F1 World Champion *
"In an era marked by constant transformation and a high demand for dyna-mism paired with effective innovation, this book emerges as an inspiration for organizations seeking to navigate the complexities of today's business. The provided practical frameworks and real-world examples, offer valuable insights for any organization to unlock the power of startups. The authors' deep dive into the relationship between established corporates and dynamic startups through Venture Clienting is not only contemporary but essential." * Arno Baltruschat, Expert, Venture Client Management, Otto Group, and Co-lead, Venture Client Unit, OTTO DOCK 6 *
"Venture Clienting is a method that creates win-win partnerships between startups and corporates. Christian Huettenhein is an expert, ambassador and pioneer of this method. Along with Tobias Gutmann and Sebastian Greiss, he shares his insights, experiences and best practices in this book. They have created a blueprint that can work in any business context. This book is a must read for anyone who wants to harness the power of startups." * Michaela Bessell, Corporate Director and Head of Venture Ecosystem and Partnerships, Henkel dx Ventures *
"This book turns big company-startup partnerships into something you can actually do. Tobias Gutmann, Christian Huettenhein and Sebastian Greiss show you how, step by step. It's an easy read full of good ideas that can help your business grow. I think it's a must-read for anyone wanting to mix the smarts of startups with the strength of big companies" * Peter Borchers, Senior Advisor and Affiliate Professor for Entrepreneurial Leadership & Strategy, ESCP Business School (Paris) *
"In today's rapidly evolving digital landscape, the collaboration between startups and established corporates is indispensable for successful adapta-tion and integration across industries. This book offers pragmatic strategies and concrete examples to guide organizations in leveraging these partner-ships effectively. Through the Venture Clienting framework, it demonstrates how startups infuse agility and innovation, while corporates provide resources and scale. Embracing this approach is crucial for businesses aiming to navigate the tech revolution, fostering a culture of innovation and adapt-ability essential for sustained success." * Alexandra Ciobotaru, Ecosystem Engagement and Strategic Partnership Manager, Maersk Growth *
"Finally, there is a book dedicated to Venture Clienting! For several years now, we at MAHLE and many other industrial companies have been promoting successful cooperation with startups. But what are the best ways, the most efficient structures, and the most promising methods to generate impact? With this book, the three authors have condensed all their personal experience and knowledge from numerous conversations with startups and corporations. In a surprisingly simple way, the different expectations, the successive interactions and specific roles are explained and visualized. This book is my clear recommendation to all innovation managers in corpora-tions and founders who want to work together successfully!" * Johannes Diem, Head of Business Innovation, MAHLE New Ventures *
"A wonderfully comprehensive book with concrete tips on the introduction as well as the implementation of Venture Clienting. Particularly in the parts on challenges, you can tell that this book was written by experienced prac-titioners." * Dominik Fieblinger, Head of Digitalization Roadmap, HUK-Coburg *
"Following the idea that 'collaboration is the new competition,' this book offers a concise, impactful guide to Venture Clienting, a lean approach for pragmatic collaboration that improves how businesses innovate together. A must-read for leaders looking to harness the power of partnerships for growth." * Bastian Halecker, Professor of Deep Tech Entrepreneurship, Entrepreneur and Author *
"Tobias Gutmann, Christian Huettenhein and Sebastian Greiss put all their knowledge as thought leaders on building Venture Clienting Units in one book that will make even the most ardent sceptic a believer. Read this book to learn from the best in terms of structure, methodology and real-life expe-rience." * Manfred Tropper, CEO and Founder, Mantro GmbH *
