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Visual Communication Design : An Introduction to Design Concepts in Everyday Experience - Meredith Davis

Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

By: Meredith Davis, Jamer Hunt

Paperback | 7 September 2017 | Edition Number 1

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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.

In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.

This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Industry Reviews
A great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module. * Anthony Roocroft, University of Bolton, UK *

You Can Find This Book In

Non-FictionArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationGraphic DesignHistory of Art & Design Styles

Bloomsbury Required Reading Range

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