| Preface | p. ix |
| Visual Queries | p. 1 |
| The Apparatus and Process of Seeing | p. 5 |
| The Act of Perception | p. 8 |
| Bottom-Up | p. 10 |
| Top-Down | p. 12 |
| Implications for Design | p. 14 |
| Nested Loops | p. 17 |
| Distributed Cognition | p. 19 |
| Conclusion | p. 20 |
| What We Can Easily See | p. 23 |
| The Machinery of Low-Level Feature Analysis | p. 25 |
| What and Where Pathways | p. 26 |
| Eye Movement Planning | p. 26 |
| What Stands Out = What We Can Bias for | p. 27 |
| Lessons for Design | p. 33 |
| Motion | p. 36 |
| Visual Search Strategies and Skills | p. 37 |
| The Detection Field | p. 37 |
| The Visual Search Process | p. 39 |
| Using Multiscale Structure to Design for Search | p. 40 |
| Conclusion | p. 41 |
| Structuring Two-Dimensional Space | p. 43 |
| 2.5D Space | p. 44 |
| The Pattern-Processing Machinery | p. 46 |
| The Binding Problem: Features to Contours | p. 46 |
| The Generalized Contour | p. 49 |
| Texture Regions | p. 50 |
| Interference and Selective Tuning | p. 51 |
| Patterns, Channels, and Attention | p. 52 |
| Intermediate Patterns | p. 53 |
| Pattern Learning | p. 54 |
| Serial Processing | p. 55 |
| Visual Pattern Queries and the Apprehendable Chunk | p. 55 |
| Multi-chunk Queries | p. 56 |
| Spatial Layout | p. 56 |
| Horizontal and Vertical | p. 57 |
| Pattern for Design | p. 58 |
| Examples of Pattern Queries with Common Graphical Artifacts | p. 60 |
| Semantic Pattern Mappings | p. 62 |
| Color | p. 65 |
| The Color-Processing Machinery | p. 66 |
| Opponent Process Theory | p. 68 |
| Channel Properties | p. 69 |
| Principles for Design | p. 75 |
| Showing Detail | p. 75 |
| Color-Coding Information | p. 77 |
| Large and Small Areas | p. 77 |
| Emphasis and Highlighting | p. 78 |
| Color Sequences | p. 80 |
| Color on Shaded Surfaces | p. 83 |
| Semantics of Color | p. 84 |
| Conclusion | p. 84 |
| Getting the Information: Visual Space and Time | p. 87 |
| Depth Perception and Cue Theory | p. 89 |
| Stereoscopic Depth | p. 94 |
| Structure from Motion | p. 95 |
| 2.5D Design | p. 95 |
| How Much of the Third Dimension? | p. 97 |
| Affordances | p. 99 |
| The Where Pathway | p. 100 |
| Artificial Interactive Spaces | p. 102 |
| Space Traversal and Cognitive Costs | p. 103 |
| Conclusion | p. 105 |
| Visual Objects, Words, and Meaning | p. 107 |
| The Inferotemporal Cortex and the What Channel | p. 108 |
| Generalized Views from Patterns | p. 109 |
| Structured Objects | p. 110 |
| Gist and Scene Perception | p. 112 |
| Visual and Verbal Working Memory | p. 114 |
| Verbal Working Memory | p. 115 |
| Control of the Attention and the Cognitive Process | p. 115 |
| Long-term Memory | p. 116 |
| Priming | p. 118 |
| Getting into Visual Working Memory | p. 118 |
| Thinking in Action: Receiving a Cup of Coffee | p. 120 |
| Elaborations and Implications for Design | p. 121 |
| Make Objects Easy to Identify | p. 121 |
| Novelty | p. 122 |
| Images as Symbols | p. 123 |
| Meaning and Emotion | p. 124 |
| Imagery and Desire | p. 125 |
| Conclusion | p. 126 |
| Visual and Verbal Narrative | p. 129 |
| Visual Thinking Versus Language-Based Thinking | p. 130 |
| Learned Symbols | p. 131 |
| Grammar and Logic | p. 132 |
| Comparing and Contrasting the Verbal and Written Modes | p. 133 |
| Linking Words and Images Through Diexis | p. 135 |
| PowerPoint Presentations and Pointing | p. 136 |
| Mirror Neurons: Copycat Cells | p. 137 |
| Visual Narrative: Capturing the Cognitive Thread | p. 138 |
| Q&A Patterns | p. 139 |
| Framing | p. 139 |
| FINSTs and Divided Attention | p. 140 |
| Shot transitions | p. 141 |
| Cartoons and Narrative Diagrams | p. 142 |
| Single-frame Narratives | p. 144 |
| Conclusion | p. 145 |
| Creative Meta-Seeing | p. 147 |
| Mental Imagery | p. 148 |
| The Magic of the Scribble | p. 152 |
| Diagrams are Ideas Made Concrete | p. 155 |
| Requirements and Early Design | p. 156 |
| Visual Task Analysis | p. 157 |
| The Creative Design Loop | p. 158 |
| Cognitive Economics of Design Sketching | p. 158 |
| The Perceptual Critique | p. 160 |
| Meta-seeing with Design Prototypes | p. 162 |
| Visual Skill Development | p. 163 |
| Conclusion | p. 164 |
| The Dance of Meaning | p. 165 |
| Review | p. 166 |
| Implications | p. 172 |
| Design to Support Pattern Finding | p. 172 |
| Optimizing the Cognitive Process | p. 174 |
| Learning and the Economics of Cognition | p. 177 |
| Attention and the Cognitive Thread | p. 179 |
| What's Next? | p. 181 |
| Index | p. 183 |
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