Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.
About the AuthorNatalie Berg, Global Research Director at Planet Retail, has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity.
Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.
Industry Reviews
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." * Phil Lempert, Supermarket Guru and editor The Lempert Report *
"An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." * James Amoroso, President, Consumer Analyst Group of Europe *
"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." * Brian Sharoff, President of the Private Label Manufacturers Association (PLMA). *
"An incisive assessment of Walmart and its pivotal influence across global retail." * Siemon Scamell-Katz, Founder, TNS Magasin *
