Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Warhol's Working Class : Pop Art and Egalitarianism - Anthony E. Grudin

Warhol's Working Class

Pop Art and Egalitarianism

By: Anthony E. Grudin

eBook | 31 May 2024

At a Glance

eBook


RRP $52.79

$42.99

19%OFF

or 4 interest-free payments of $10.75 with

Instant Digital Delivery to your Booktopia Reader App

This book explores Andy Warhol's creative engagement with social class. During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques, and technologies that have long been described as generically "American" or "middle class." Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies Warhol conspicuously employed to make his work—home projectors, tape recorders, film and still cameras—were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects—Campbell's soup, Brillo pads, Coca-Cola—were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands.

Having propelled himself from an impoverished childhood in Pittsburgh to the heights of Madison Avenue, Warhol knew both sides of this equation: the intense appeal that popular culture held for working-class audiences and the ways in which the advertising industry hoped to harness this appeal in the face of growing middle-class skepticism regarding manipulative marketing. Warhol was fascinated by these promises of egalitarian individualism and mobility, which could be profound and deceptive, generative and paralyzing, charged with strange forms of desire. By tracing its intersections with various forms of popular culture, including film, music, and television, Grudin shows us how Warhol's work disseminated these promises, while also providing a record of their intricate tensions and transformations.

on

More in Individual Artists, Art Monographs

The Universe of Peter Max - Peter Max

eBOOK

RRP $27.49

$21.99

20%
OFF
The Burning House : What Would You Take? - Foster Huntington

eBOOK

RRP $28.59

$22.99

20%
OFF
Michael Moore Is a Big Fat Stupid White Man - David T. Hardy

eBOOK

My Lucky Dog - Mellon Tytell

eBOOK

RRP $24.19

$19.99

17%
OFF
Gurrumul - Robert Hillman

eBOOK

$13.99

Star Commercial Spaces - Julio Fajardo

eBOOK

Match Prints - Jim Marhsall

eBOOK

RRP $28.59

$22.99

20%
OFF