Why Women Mean Business

Understanding the Emergence of Our Next Economic Revolution

By: Avivah Wittenberg-Cox, Alison Maitland

Write A Review

Paperback | 25 September 2009 | Edition Number 1

At a Glance

Paperback
392 Pages

Dimensions(cm)
21.51 x 13.69 x 2.83

Paperback

$41.25

or 4 interest-free payments of $10.31 with

Aims to ship in 10 to 15 business days

WOMEN MEAN BUSINESS

"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times

"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review

"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar

"Wittenberg-Cox and Maitland have opened new ground."
Management Today

WOMEN MEAN BUSINESS

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.