Wine Marketing

Name: Wine Marketing
Brand: Taylor & Francis Ltd
Price: 290.75 AUD
Availability: BackOrder

By: C. Michael Hall, Richard Mitchell

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Hardcover | 2 November 2015

At a Glance

Hardcover
376 Pages

Dimensions(cm)
23.5 x 16.5 x 23.39

Hardcover

RRP $368.00

$290.75

21%OFF

or 4 interest-free payments of $72.69 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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