Winning Body Language for Sales Professionals

Control the Conversation and Connect with Your Customer-without Saying a Word

By: Mark Bowden, Andrew Ford

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Paperback | 16 September 2012 | Edition Number 1

At a Glance

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304 Pages

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23 x 15 x 1.5

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PROVEN NONVERBAL STRATEGIES THAT WIN SALES

When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation.

Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to:

Avoid being perceived as just another "salesperson"
Earn lasting trust-without saying a word
Interpret others' body language to determine "friends" and "enemies"
Create an environment that puts buyers at ease
Influence the feelings and behavior of your prospects

These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever-and winning the sale is just a handshake away.

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You Can Find This Book In

Non-Fiction Business & Management Business Communication & Presentation Sales & Marketing Management & Management Techniques

Preface	p. ix
Acknowledgments	p. xv
Introduction	p. xvii
Primary Impressions	p. 1
Winning Trust with a Wave of Your Hand	p. 23
Types and Territory	p. 45
A Tribal Bazaar	p. 73
Realizing Relationships in Sales	p. 95
Opening and Closing Acts	p. 119
The Complex Sale	p. 143
C-Suite Selling	p. 167
Fire and Ice	p. 189
Sales Intelligence	p. 209
Coaching a Racehorse	p. 233
Concluding Thought	p. 257
Appendix: Mark Bowden's GesturePlane™ System for Sales Professionals	p. 259
Further Reading and Resources	p. 261
Index	p. 265
Table of Contents provided by Ingram. All Rights Reserved.

Winning Body Language for Sales Professionals

Control the Conversation and Connect with Your Customer-without Saying a Word

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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