Wired to Become

The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential

By: Britt Andreatta

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Paperback | 19 May 2023

At a Glance

Paperback
228 Pages

Dimensions(cm)
22.86 x 15.24 x 1.22

Paperback

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Around the world, people's quest for purpose is at an all-time high. This book meets the moment with new findings about the science of becoming our best selves and why purpose and meaningful work are critical for our physical and emotional health. In Wired to Become, Dr. Andreatta shares the latest scientific findings to craft a new understanding of why society is forever changed. She shares tools you can use to explore and clarify your own sense of purpose and find meaningful work. She also offers several concrete strategies for how we can build purpose-driven organizations, which are the new future of work.

Industry Reviews

"While the library of books on purpose is large and ever expanding, Dr. Britt Andreatta makes an invaluable contribution through Wired to Become by integrating the extant research in this burgeoning field and presenting it in a coherent, compelling, practical, and highly readable way. If you use this brilliant book as a guide, you and your business will be transformed."

Dr. Raj Sisodia, FEMSA Distinguished University Professor of Conscious Enterprise, Tecnol³gico de Monterrey, and Co-founder of Conscious Capitalism, Inc.

"Wired to Become is an incredibly relevant and thorough examination of the need, not just for purpose, but for meaning in today's world. Dr. Andreatta's book is filled with insights and strategies to help us further embed purpose into our work and lives and is enlivened by numerous stories from individuals finding-and growing into-their purpose. Thanks for the inspiration, Britt!"

Rick Lozano, author of Acoustic Leadership: Develop a Leadership Culture That Resonates

"There have been major advances in our understanding of purpose and meaning at work over the last five years. Andreatta distills the research down to make it immediately accessible and actionable, so we can find fulfillment in our lives and work."

Aaron Hurst, founder of Taproot Foundation, Imperative, and Purpose Mindset, and author of The Purpose Economy

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