Women drinking out in Britain since the early twentieth century : Studies in Popular Culture - David Gutzke

Women drinking out in Britain since the early twentieth century

By: David Gutzke, Jeffrey Richards (Editor)

Paperback | 22 September 2015

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Women's drinking has attracted enormous attention in recent years, but surprisingly this topic has not produced a comprehensive survey covering the twentieth century. Students and scholars alike can read this book to obtain a new perspective on women's drinking habits over more than a century, and the most critical factors promoting historical change.

Within a chronological framework, the book offers a way of conceptualising how women's drinking habits changed in response to wars, ideology, advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues, and marketing strategies. It focuses clearly on the bulk of women who drank alcohol responsibly, but, given concern recently over 'binge drinking', devotes attention to the rise of the youth market and problems associated with it. Brewers' efforts to entice women into drinking beer regularly spanned the decades since 1945, but consistently failed, with men increasingly drinking wine with women both in bars and at home. Close attention is also paid to the image of drinking, projected in advertising, the mass media and films.

Specialists will find this study vital for challenging traditional assumptions and offering original new interpretations about the diverse factors influencing women's consumption of alcohol. It provides students, both undergraduates and postgraduates, not just a wide survey, but new material, new ideas and new concepts in which to understand historical change for one huge group in British society. General readers, too, can easily read this book with both interest and enjoyment.
Industry Reviews

Although some useful articles have been written about women drinking in public places, this book by historian David Gutzke is a welcome addition to the rather limited historiography.

... provides a good synthesis of a wide variety of sources, and Gutzke shows sensitivity for the inner workings of cultural processes. To scholars of either gender or food and drink history, the book should prove a very useful addition to the existing literature., Jon Verriet, Vrije Universiteit Brussel, Tijdschrift voor Sociale en Economische Geschiedenis 11/3 (2014): 194-196, 7 February 2015

'Women Drinking Out in Britain offers a carefully researched and for the most part convincingly argued account of how the alcohol industry has responded to women as customers. Gutzke's efforts to address the post-war period, so far largely neglected by historians of women and alcohol, make it a particularly valuable and timely contribution, as does his attention to the striking similarities between drunkenness in Edwardian England and present-day patterns of 'binge drinking'. He impressively crafts a background against which researchers can begin to bring in the voices, understandings and experiences of the women who have lived through and navigated some of the changes described.'
Laura Fenton, University of Manchester, Women's History Review, 2016

'Both for the context it provides for local research and for its detailed and readable account of a key area of social history, this book is warmly recommended.'
Paul Jennings, Local Historian 47, No. 2, April 2017

'Riding a rising tide of recent research on women in alcohol history, David Gutzke's Women Drinking Out provides an expansive, innovative and occasionally provocative overview of female public drinking (and the lack thereof) across the twentieth century. Exhaustively researched and passionately written, it attempts to both re-evaluate women's role in pubs in the first half of the twentieth century and provide a historical perspective on female disillusionment with traditional drinking venues from the 1950s onwards.'
Richard Robinson, University of Helsinki, Social History of Alcohol and Drugs, Vol. 29, 2015

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