Woosh Things Up A Bit : The Principles of Perception Management - David Rosenberg

Woosh Things Up A Bit

The Principles of Perception Management

By: David Rosenberg

Paperback | 24 August 2024

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In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.

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