Writing for the Media : PRCA Practice Guides - Adrian  Wheeler

Writing for the Media

By: Adrian Wheeler

Hardcover | 14 January 2019 | Edition Number 1

At a Glance

Hardcover


RRP $55.67

$27.75

50%OFF

or 4 interest-free payments of $6.94 with

In Stock and Aims to ship in 1-2 business days

When will this arrive by?

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.

Industry Reviews
'At a time when journalists are becoming fewer in number, are being asked to do more and are under huge pressure to produce it faster, it is more important than ever for PR specialists to be able to write media material that journalists can work with. Long-time PR executive and doyen of the UK's PR industry Adrian Wheeler leads by example, producing a well-written and highly engaging book that lays out the case for better writing in media material, and then in a clear, informative, entertaining and often witty way, sets about teaching the reader how best to achieve it.' -- Nicholas Watson, former FT correspondent in Central & Eastern Europe and founder of 'Business New Europe'
'This is a witty, simple-to-follow must-read for everyone with an interest in our industry - whether they are keen to grasp the basics or veteran communicators. The book provides valuable insights into the formulation of media copy and the techniques of good media writing. The author both inspires readers and challenges them to think and communicate differently.' -- Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA - London
'There's no shortage of "how to write" advice out there, and Amazon is awash with "how to do PR" books. Most are prolix statements of the obvious, or self-deluding and unsupported opinions about the client's importance and the journalist's hunger for content. Which is why it's a real pleasure to be able to recommend this genuinely useful, genuinely valuable and thankfully succinct collection of sound pointers and practical rules, hard-won over the years and honed in the real world.' -- Dennis Jarrett, Writer and Editor, Dubai
'For an editor, it's hard work when PR people send in copy that needs re-writing. On the other hand, material composed according to certain "rules of journalism" puts a smile on my face. If you want to make people like me smile, this book will tell you all you need to know and nothing you don't.' -- Sarah Edworthy, Vanity Fair/Tatler

More in Writing & Editing Guides

Writing Fiction : 10th Edition - A Guide to Narrative Craft - Janet Burroway
The Little Red Writing Book - Mark Tredinnick

RRP $32.99

$24.75

25%
OFF
The Artist's Way : A Spiritual Path to Higher Creativity - Julia Cameron
Tina : The Dog Who Changed the World - Niall Harbison

RRP $34.99

$31.75

The Elements of Style : 4th Edition - William Strunk, Jr

RRP $19.95

$19.80

The Artist's Way : Spiritual Path to Higher Creativity - Julia Cameron
Journalism For Dummies : For Dummies (Language & Literature) - Arionne Nettles
The Little Green Grammar Book : 1st Edition - Mark Tredinnick

RRP $32.99

$24.75

25%
OFF
On Writing Well : Classic Guide To Writing Non Fiction - William Zinsser
The Moving Image : A User's Manual - Peter B. Kaufman
How to Write Psychology Reports and Assignments : 10th Edition - Leah Kaufmann
Bird by Bird : Some Instructions on Writing and Life - Anne Lamott