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Hardcover
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This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
Industry Reviews
'This is a witty, simple-to-follow must-read for everyone with an interest in our industry - whether they are keen to grasp the basics or veteran communicators. The book provides valuable insights into the formulation of media copy and the techniques of good media writing. The author both inspires readers and challenges them to think and communicate differently.' -- Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA - London
'There's no shortage of "how to write" advice out there, and Amazon is awash with "how to do PR" books. Most are prolix statements of the obvious, or self-deluding and unsupported opinions about the client's importance and the journalist's hunger for content. Which is why it's a real pleasure to be able to recommend this genuinely useful, genuinely valuable and thankfully succinct collection of sound pointers and practical rules, hard-won over the years and honed in the real world.' -- Dennis Jarrett, Writer and Editor, Dubai
'For an editor, it's hard work when PR people send in copy that needs re-writing. On the other hand, material composed according to certain "rules of journalism" puts a smile on my face. If you want to make people like me smile, this book will tell you all you need to know and nothing you don't.' -- Sarah Edworthy, Vanity Fair/Tatler
ISBN: 9781787566149
ISBN-10: 1787566145
Series: PRCA Practice Guides
Published: 14th January 2019
Format: Hardcover
Language: English
Number of Pages: 118
Audience: Professional and Scholarly
Publisher: Emerald Publishing Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 20.5 x 14 x 1
Weight (kg): 0.12
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