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Yes!
50 Scientifically Proven Ways to Be Persuasive
By: Noah J Goldstein, Steve J Martin, Robert Cialdini
Paperback | 29 December 2009
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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Industry Reviews
ISBN: 9781416576143
ISBN-10: 1416576142
Published: 29th December 2009
Format: Paperback
Language: English
Number of Pages: 272
Audience: General Adult
Publisher: FREE PR
Country of Publication: US
Dimensions (cm): 18.5 x 12.5 x 2
Weight (kg): 0.18
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