You Are Here : Why We Can Find Our Way to the Moon, But Get Lost in the Mall - Colin Ellard

An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.

In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else-that as a species we are actually hopelessly lost. In fact we've filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this say about us? Drawing on his exhaustive research, Professor Collin Ellard illuminates how humans are disconnected from our world and what this means, not just for how we get from A to B, but also for how we construct our cities, our workplaces, our homes, and even our lives.

Industry Reviews

"[A] smart, deeply satisfying exploration of how creatures from insects to humans handle the complexities of physical space." -The Cleveland Plain Dealer

"Delightfully lucid. . . . Ellard has a knack for distilling obscure scientific theories into practical wisdom."--Jonah Lehrer, New York Times Book Review

"One of the finest science writers I've ever read. . . . . It's fun, pure fun."--Los Angeles Times

"[A] fascinating . . . rundown of the processes involved in keeping us and other animals moving in the right direction." --The Globe and Mail

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Introduction: Lost and Found	p. 1
Why Ants don't get Lost at the Mall: How Humans and Animals Navigate Space
Looking for Targets
Simple Tactics for Finding our way that we Share with all other Animals	p. 17
Looking for Landmarks
How we Search for the Invisible by using the Visible	p. 33
Looking for Routes
How we Try to keep Track of where we are by Noting where we have been	p. 55
Maps in the World
How Expert Navigators use Specialized Senses to find their Way	p. 79
Maps in Mouse Minds
The Mental Maps of Space Possessed by Animals	p. 101
Muddled Maps in Human Minds
The Peculiar Nature of our Mental Maps and what it says about how we Understand Space	p. 113
Making your way in the World Today: How our mind Shapes the Places where we work, Live, and Play
House Space
How our Mental Maps Influence our Behavior Inside our Homes	p. 137
Working Space
How the Geography of our mind Influences our Habits of Work and Play	p. 159
City Space
How knowing (or not knowing) our Place Influences Life in the City	p. 185
Cyberspace
How the Nature of our Mind makes it Possible for us to Live in Electronic Place	p. 225
Greenspace
How the Features of our Spatial Brain Influence our Connections to, and Neglect of, our Natural Environment	p. 259
The Future of Space	p. 293
Acknowledgments	p. 303
Notes	p. 305
Index	p. 323
Table of Contents provided by Ingram. All Rights Reserved.

You Are Here

Why We Can Find Our Way to the Moon, But Get Lost in the Mall

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