"Gen Z are taking up increasingly important roles in the companies and NGOs I work with. More than previous generations, they bring a strong sense of responsibility to address the challenges they see in the world around them. Peter and Anna have set out a clear and compelling roadmap which will guide any leader who wants their organisation to be truly successful."
Dr Adam Parr, Ex Chairman and Chief Executive
Williams Formula One Team
"You Only Have to Ask! is superb and easily readable. It debunks ill-informed myths about Gen Z. It also clearly sets out how we can help this talented generation to get the best out of themselves. I read it with equal interest both as a business leader wanting to create a work environment where everyone can thrive but also as a father of three Gen Zers".
Christer Stoyell, Managing Director
Severn Trent Green Power
"Essential reading! This insightful guide by seasoned management experts offers invaluable strategies for effectively leading Gen Z in today's dynamic workplace."
Anne Miller, Director of TV & Film
Peermusic UK
"An excellent read! You Only Have to Ask! brings invaluable insight into the needs and motivations of Gen Z who are becoming the most prevailing demographic in the workforce. This book shows clearly how we can all take responsibility for driving the workplace evolution that will follow."
Peter Ondrejcak, HR Partner Senior Manager
Accenture
"A must read for any leader looking to unleash the potential of their organisation by bridging the generational gap between Gen Z employees and their managers. Full of practical strategies and actionable advice on how to engage and empower this generation of superheroes."
Natalie Frow, Managing Director Ecommerce & Retail
DHL Supply Chain UK
"A unique approach to setting out fundamental elements of leadership, indispensable to any manager challenged to fully engage the hearts and minds of a new, very different generation."
Fredrik Laven, Assistant Professor and Management Consultant
School of Business, Economics and Law, University of Gothenburg
"You Only Have to Ask! makes it easy for the committed leader to understand and successfully engage with the 30% who will make up our workforce by 2025. Knowing how we engage and motivate Generation Z into our workplace is today's leadership challenge."
Louise Henbest, HR Director Global Market Operations
Unilever
"I only wish I had this book available to me when leading diverse teams in my former career at Bosch! It provides a very clear framework on how anyone might best approach bringing Gen Z successfully into the workplace. It is perfectly pitched to assist organisations develop their future leaders."
Rajesh Darji, Ex Vice President Sales, Mobility
Bosch
"As a manager of a young and diverse team, it is great to find a source of insightful and practical advice for the new world of work that we live in. Asking the eight questions has opened up a stronger emotional connection with our colleagues, and we are starting to feel closer as a group as well as providing more individual motivation and fulfilment. I am very confident that this will also enhance business results, and very grateful for the inspiration You Only Have to Ask! has provided."
Richard Sadler, Customer & Ecommerce Director UK
Unilever
"In hospitality, recruitment and retention, particularly Gen Z, are key to our continued growth and success. You Only Have to Ask! offers structures and guidance that I know will help and support our leaders to inspire everyone in their teams."
Carolyn Armstrong, Director and Owner
The Headland Hotel and Spa, Cornwall, UK
"This book is essential reading for all managers. It helps to decode and unlock the enigma that is Generation Z. It is thought provoking and well researched and with 30% of the global workforce made up of Generation Z in 2025, it is research that no manager can afford to ignore. I recommend it wholeheartedly."
Jonathan Goodman, Head of Polestar UK and Ireland
