1. Men drink more than women—to deleterious effects
Research from the CDC warns about men's alcohol consumption:
? Men are more likely to binge drink than women.
? Men's consumption of alcohol has a higher association with injury, violence, and other harms.
? In 2020, 13% of men had an alcohol use disorder.
2. Social pressure to drink is huge
Research shows that 47% of men age 35-74 drink alcohol in order to fit in and that 49% of men who drink due to social pressures do so at harmful levels.
3. New research claims even a little alcohol is harmful to your health
According to The New York Times, new research says even small amounts of alcohol damages DNA and is linked to at least 7 types of cancer.
4.The sober curious movement has evolved into a robust alcohol-free industry
The non-alcoholic drinks industry is booming with online stores, mocktail menus, apps, and more.
? Forbes reports the no-alcohol drinks market surpassed $11 billion in 2022, and that "No-alcohol is growing faster than low-alcohol in most markets" across the world.
? Men's Journal says we are on the brink of "a nonalcoholic beer renaissance" as new non-alcoholic beer products pop up everywhere, from the newly released Guinness Zero to smaller craft brews by Athletic Brewing, Daypack, and more.
? Sobriety apps like Reframe, Sober Time, and Sober Grid are gaining popularity while programs like This Naked Mind continue to grow.
5. The missing piece to the sober living publishing trend
Amongst the trend of sober living books in the last few years—from Laura McKowen's Push Off from Here: Nine Essential Truths to Get You Through Sobriety (And Everything Else) and Quit Like a Woman—there is currently very little in the publishing world on this topic for men. You're Doing Great! offers an insightful landscape of how alcohol affects the lives of men.
6.Men are speaking more openly about sobriety
From the recent article by CrossFit legend Mat Fraser in Men's Health to the rise of sobriety podcasts for men like That Sober Guy and The Addicted Mind, more men are openly discussing their experiences with alcohol recovery and sobriety. Male sobriety influencers like Russell Brand, Simon Chapple, and Austin Cooper are becoming household names—while sober celebrities like Brad Pitt and Ewan McGregor are making alcohol recovery look more attractive than ever.
