Your Yoga Business

Name: Your Yoga Business
Brand: HUMAN KINETICS
Price: 57.5 AUD
Availability: InStock

Tools and Techniques for Success

By: Ava Taylor, Sadie Nardini (Foreword by)

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Paperback | 21 November 2023 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
28.5 x 22 x 1.5

Paperback

RRP $77.99

$57.50

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The truth is, being a yoga business owner isn't easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner-without having to learn everything the hard way.

In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today's environment.

Learn what works-and what doesn't-and apply the insights to your own business and philosophy. You'll find "homework activities" in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of

reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
building a business plan by clarifying your dreams and setting your goals;
refining your message by mastering consistent and courageous marketing;
implementing your plan by creating connections and identifying strategies; and
getting it done by knowing how to be the boss you need to be.

Create the business you've always dreamed of with Your Yoga Business. It is your road map to success.

Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Note: A code for accessing the online forms is included with all new print books.

Industry Reviews

"Your Yoga Business cuts through the noise and confusion around spirituality and business, showing a path where they can be mutually supportive. Ava lays a path to build a business for good while living a yogic lifestyle. The book is a go-to guide for anyone who is bringing yoga into the world. Step by step, she walks you through all you need to know to make your vision for a more beautiful world a reality. It doesn't matter if you are starting from ground zero or already an established yoga entrepreneur-there is something here for everyone." -Robert Mulhall, CEO of Kripalu Center for Yoga & Health "There is no one in the wellness industry like Ava Taylor-a true pioneer, visionary, and tenacious entrepreneur. Her work in the space has revolutionized the wellness conversation, helping to take what was once seen as a scattered talent marketplace into systems of organization, with true support for yogis and wellness professionals. I am so fortunate to have worked with Ava; her heart has always been in the work fully, and she prioritizes the most important balance in business: relationships first and results a close second. I'm excited for the world to learn from her and indulge in this read." -Britton Darby, Global Marketing Lead for lululemon and Founder of earth + water wellbeing

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