YouTubers

How YouTube Shook Up TV and Created a New Generation of Stars

By: Chris Stokel-Walker

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Paperback | 16 January 2021

At a Glance

Paperback
352 Pages

Age
12 - 18

Grade
7+

Dimensions(cm)
19.5 x 12.5 x 2.5

Paperback

$36.75

or 4 interest-free payments of $9.19 with

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'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE

'Both absorbing and highly illuminating' - THE BOOKSELLER

'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.

This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

Industry Reviews

No one understands the intricacies of YouTube like Chris Stokel-Walker.

- Taylor Lorenz, The Atlantic
For anyone trying to understand the bonkers world of YouTube, this is essential reading.

- Sam Parker, Esquire
It is smart, sweeping, and significant.

- Simon Clark, YouTuber
It's both absorbing and highly illuminating.

- Caroline Sanderson, The Bookseller
Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media

- Hussein Kesvani, MEL Magazine

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