Zero to IPO

From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the worldâs most successful and recognizable entrepreneurs.

Over the past 20 years, first as an early employee at Salesforce and later as a cofounder of Okta (a publicly traded software company now valued at over $40 billion), Frederic Kerrest has met the most successful entrepreneurs and investors in Silicon Valley and beyond. Heâs discussed every angle of entrepreneurship with themâ"what works, what doesnât, and what to do when things get roughâ"and heâs taken notes. The result is this unmatched blueprint for building and growing a business, drawn from his own experience as well as that of his fellow visionaries and business leaders, who have collectively built over $1 trillion worth of wealth for themselves and their investors. They include Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other luminaries.

These ideas and practices arenât taught in business schools. Theyâve been learned the hard way, through trial and error in the real world of business. Kerrest has battle-tested them himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPOâ"and beyond.