A Comprehensive Training Guide To Facebook Ads

Reviewed By Sarah Scheele for Readers’ Favorite

A Comprehensive Training Guide to Facebook Ads: Discover What Facebook Ads Can Do for Your Business by Nkosinathi Kinqa is an easy-to-use introduction to the world of Facebook advertising and remarketing. Created with a relative beginner in mind, this well-written guidebook is logically structured into 4 sections that cover Facebook advertising from the complete basics to more advanced stages, with tips and strategies to get the most out of this huge and influential social site. Along the way, there are detailed walk-throughs of the ads manager, a helpful series of case studies so you can see Facebook advertising in action, a chapter with links to premium resources to help analyze and automate your ads, and a checklist of dos and don’ts. 

Streamlined information all in one place, A Comprehensive Training Guide to Facebook Ads will save you countless hours. If you’re interested in doing Facebook ads, this book is a must-have. The training is truly comprehensive and took me from beginner to confident in just 20 chapters. Nkosinathi Kinqa begins with the basics of how to start a Facebook business page and walks you through every step of the process—how to find the ads manager, how to create ads, how to target and remarket ads, and the different kinds of objectives for your ads. The book showcases the endless possibilities of Facebook’s platform, whether you want more website traffic, lead generation, more page likes, all of those at once, or even more. With a friendly and straightforward style similar to “how-to” tutorials on YouTube, this guidebook leaves readers with the tools they need to pursue Facebook marketing plans in future.