Brew Your Business

The Ultimate Craft Beer Playbook

By: Karen McGrath, Regina Luttrell, M. Todd Luttrell, Sean McGrath

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eText | 10 November 2017

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Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.

Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.

Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.

Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It’s time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won’t be disappointed. Cheers!

Industry Reviews

So many thriving microbreweries dot the contemporary American landscape that it’s no wonder home brewers with entrepreneurial spirits think seriously about turning their avocations into profit-making businesses. Such dreamers can reify their aspirations with the advice available from these experts. Starting with instructions on beer brewing in general, the authors detail the steps involved in brewing, with particular emphasis on the importance of adequate equipment and the essential techniques of sterilization to ensure the brewer achieves the twin goals of a pure and safe product. Many state and federal laws address beer manufacturing and sales, and the successful craft brewer has to have accurate knowledge of these regulations. Managing employees, raising capital, and every other facet of business administration play a role in poising a brewery for success, even in a small market. An extensive bibliography guides serious readers to even deeper knowledge of this ancient craft.