BUILD A WORLD-CLASS CUSTOMER ADVISORY BOARD

How to Create Deeper Relationships and Validate Strategies

By: Irene Yam

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eBook | 24 January 2025

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An essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy, profitable new product launch, or effective fundraising-and failure. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to stream-line planning and improve value for sponsor company executives and customer board members. You'll learn:

• Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB.

• The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid.

• The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions.

• How to maximize six valuable "ah ha" moments.

• Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company.

With Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.