Business Research Methods and Statistics Using SPSS - Robert P Burns

eTEXT

Business Research Methods and Statistics Using SPSS

By: Robert P Burns, Richard Burns

eText | 20 November 2008 | Edition Number 1

At a Glance

eText


$117.80

or 4 interest-free payments of $29.45 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Read online on
Desktop
Tablet
Mobile

Not downloadable to your eReader or an app

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

Read online on
Desktop
Tablet
Mobile

Other Editions and Formats

Hardcover

Published: 20th November 2008

More in Management & Management Techniques

Hypercompetition - Richard A. D'aveni

eBOOK

$44.99

General Managers - John P. Kotter

eBOOK

$17.99