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Innovate or Perish : Managing the Enduring Technology Company in the Global Market - Edward Kahn

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Innovate or Perish

Managing the Enduring Technology Company in the Global Market

By: Edward Kahn

eText | 26 February 2007 | Edition Number 1

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Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals???including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
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