About the Author xi
Preface xiii
Acknowledgments xvii
Part I Introduction 1
1 Intellectual Property Is the Foundation of Value 3
2 Intellectual Properties Defined 20
3 Intangible Assets Defined 40
4 Business Enterprise 54
Part II Valuation 65
5 Valuation Principles 67
6 Cost Approach 75
7 Market Approach 87
8 Income Approach, Identifying Economic Benefit 95
9 Risk-Adjusted Income 113
10 Valuation Errors 130
11 Early-Stage Technology Valuation 142
12 Special Valuation Situations 155
Part III Exploitation 175
13 Exploitation Strategies 177
14 More on Exploitation Strategies 187
15 Licensing, Negotiations, and Agreements 213
16 Royalty Rates for Licensing 237
17 Use of the 25% Rule in Valuing Intellectual Property 272
18 Determining a Royalty Rate-an Example 291
19 The Magnitude and Meaning of Royalty Misreporting 305
20 Patent Aggregators 313
21 University Licensing 326
22 Joint Ventures 338
23 Intellectual Property Audit and Management 352
24 Organizing for the Future 372
25 Transfer Pricing 384
Part IV Infringement Damages 401
26 Lost Profits 403
27 The Entire Market Value Rule 434
28 Royalty Rates and the Georgia-Pacific Factors 448
29 Evolving Patent Damages 471
30 Trademark, Copyright, and Trade Secret Damages 484
Appendix A Accounting 496
Appendix B Economic Benefit, Timing, and Pattern 507
Appendix C Royalty Rate Data 530
Appendix D Risk and Uncertainty 598
Index 619
