Forewords.
Introduction.
Part I: Covering Your Assets: Intellectual Property Basics.
Chapter 1: Examining the Tools in Your IP Box.
Chapter 2: Protecting Your Intellectual Property.
Chapter 3: Dealing with Professionals and Picking Up the Tab.
Part II: Patenting Your Product.
Chapter 4: Understanding Patents and How They Work.
Chapter 5: Testing the Water Before You Apply for a Patent.
Chapter 6: Conducting a Patent Search.
Chapter 7: Preparing Your Patent Application.
Chapter 8: Filing Your Patent Application.
Chapter 9: Prosecuting Your Patent Application.
Chapter 10: Entering the Home Stretch: Getting Your Patent Granted.
Part III: Knowing Your Copyright.
Chapter 11: Protecting Your Designs.
Chapter 12: Entering the Whimsical World of Copyright.
Chapter 13: Untangling Ownership Issues.
Part IV: Making Your Mark: Protecting Your Brand Identity.
Chapter 14: Solving Your Identity Crisis.
Chapter 15: Creating the Next Household Name.
Chapter 16: Conducting an Availability Search.
Chapter 17: Establishing and Registering Your Trade Marks.
Part V: Exploiting and Enforcing Your IP Rights.
Chapter 18: All Abroad: Protecting Your IP Rights in Other Countries.
Chapter 19: Making 'em Pay: Licensing Your IP Rights.
Chapter 20: Nailing the Bad Guys (The Infringers).
Part VI: The Part of Tens.
Chapter 21: Ten Patent Application Pitfalls.
Chapter 22: Ten Common Copyright Questions.
Chapter 23: Ten Naming Blunders to Avoid.
Chapter 24: Ten Great IP Resources.
Appendix: Sample Patent Applications.
Index.
