Public Relations and Strategic Communication - Karen Sutherland

Public Relations and Strategic Communication

By: Karen Sutherland, Saira Ali, Umi Khattab

eText | Edition Number 1

Sorry, we are not able to source the ebook you are looking for right now.

We did a search for other ebooks with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your ebook.

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.
Public Relations and Strategic Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural, and transnational effort, integrating traditional and social media throughout.

This text explores the theories of public relations and asks students to apply them to real and contemporary scenarios so they can experience how the theories will function in real life. These practical elements will prompt students to take a proactive approach to their studies, providing a real understanding of what it is like to work in the industry.
  • Includes case studies, critical reflection questions, and multiple choice questions that highlight the application of theory to practice, encouraging students to test and assess their understanding
  • Emphasises campaign management and PR planning and strategy throughout to prepare students for further study, and to provide them with the foundations to be a successful PR practitioner
  • Provides industry insights through practitioner interviews that offer helpful advice about preparing for a career in PR
  • Includes tables and flowcharts to help students visualise concepts such as PR hierarchy and organisational structure
  • Takes a global approach, drawing on a variety of local and international examples, cases and stories, with a focus on the Australian region
  • Approaches public relations from a media-centred, people-focused, transcultural, and transnational perspective
About the Authors

Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia.

Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast.

Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.
Read online on
Desktop
Tablet
Mobile

More in Public Relations

The Thank You Economy - Gary Vaynerchuk

eBOOK

Public Relations Writing - James Mahoney

eBOOK

Becoming Semi-Famous - Burke Allen

eBOOK