Punching In : On the Frontlines of the New Brand Cultu - Alex Frankel

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Punching In

On the Frontlines of the New Brand Cultu

By: Alex Frankel

eBook | 17 March 2009

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During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

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"I see Alex Frankel as the Jane Goodall of the modern Workplace jungle."
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