eTEXT
Routledge Handbook of International Sport Business
By: Mark Dodds (Editor), Kevin Heisey (Editor), Aila Ahonen (Editor)
eText | 13 September 2017 | Edition Number 1
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Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.
Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:
- International Sport Business Strategy
- Sport Marketing
- Sport Economics and Finance
- International Sport Law
- Sport Media and Communication
- Sport Tourism
- Sport Development.
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
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ISBN: 9781317486527
ISBN-10: 1317486528
Series: Routledge International Handbooks
Published: 13th September 2017
Format: ePUB
Language: English
Publisher: Taylor & Francis
Edition Number: 1
You Can Find This eBook In
This product is categorised by
- Non-FictionBusiness & ManagementInternational Business
- Non-FictionEconomics
- Non-FictionIndustry & Industrial StudiesService IndustriesSport & Leisure Industries
- Non-FictionSports & RecreationSports Training & Coaching
- Non-FictionLawLaws of Specific JurisdictionsEntertainment & Media LawSport & The Law
- Non-FictionIndustry & Industrial StudiesService IndustriesTourism Industry
- Non-FictionSports & Recreation
- Non-FictionLawLaws of Specific Jurisdictions
- Non-FictionIndustry & Industrial StudiesService Industries