The Business of iPhone App Development

Cover -- Contents -- Contents at a Glance -- Foreword -- About the Authors -- About the Technical Reviewer -- Acknowledgments -- Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace -- Why a Business Book for iPhone Developers? -- Tackling the New World of Mobile Marketing -- Rest EasyThis Is Not Your Typical Business Book -- Planning Your Own Success Story -- How to Use This Book -- Getting Started with Your First iPhone App -- Already in the App Store? Its Never Too Late to Boost Sales -- Developing iPhone Apps for Clients -- Ready to Dive In? -- Chapter 2: Doing Your Homework -- Fulfilling a Need -- Discovering Untapped Markets -- Enhancing the Mobile Experience -- Competing with Similar Apps -- When to Avoid Over-Saturated Categories -- Assessing the Competition -- Alternative App Directories for Competitive Research -- Analyzing App Ranking Statistics -- Finding Inspiration in Your Competitors Customer Reviews -- Learning from the Mistakes of Others -- Going Beyond the App Stores Customer Reviews -- Taking Your Competition for a Test-Drive -- Defining Your Differentiator -- Whats in an App Name? -- Registering Web Site Domain Names -- Building a Unique Identity for Your iPhone App -- Making Progress -- Chapter 3: Protecting Your Intellectual Property -- What Is Intellectual Property? -- Determining Your Intellectual Property Strategy -- iPhone Apps Are Different -- Developing an iPhone Specific Game Plan -- Copyrighting Your App -- Filing Trademarks for App Icons and Logos -- Trade Secrets -- Patents -- Addressing Intellectual Property in Contractor and Employee Agreements -- Hiring Contractors -- Hiring Employees -- Inbound Licensing of Third-Party Intellectual Property -- Document Your Inbound Licenses -- Know What You Are Getting -- Avoid Viral Licenses -- Dont Use Apples Trademark -- Creating a Custom End User License Agreement -- The Purpose of a EULA -- Apples Default EULA? -- How and When to Pursue Legal Action -- First Steps Toward Dispute Resolution -- Prelitigation -- Litigation -- Summary -- Chapter 4: Your iPhone App Is Your Most Powerful Marketing Tool -- Getting Your Foot in the Door: First Impressions Are Everything -- Playing by the Rules in Apples Sandbox -- Creating an Effective App Icon and Logo -- Designing a Custom App Icon -- Dont Forget About a Logo -- Maintaining a Consistent Brand Identity -- Interface Design: Think Like a User, Not a Developer -- The Immense Value of Prototyping -- Pushing the Envelope with a Custom Interface -- The Comfortable Familiarity of UIKit -- Designing for Accessibility -- Tips for the Artistically Challenged -- How You Like Me Now? Encouraging User Reviews Within Your App -- Check Out This Cool App! Tell a Friend with In-App Email and Social Networking -- Earning Your Stripes -- Chapter 5: Money for Nothing -- The Benefits of Free to Promote Paid Versions -- Choosing a Path: Lite Version vs. In-App Purchase -- Playing It Safe: Lite Version Restrictions -- Can a Free Lite Version Really Boost Paid App Sales? -- They Wont Buy the Cow If the Milk Is Free -- Perfecting Your In-App Sales Pitch -- Bulletproofing Your Lite Version -- Migrating Data from the Lite Version to the Paid Version -- Securing