The Innovation Mandate

Growth Secrets Of The Best Organizations In The World

By: Nicholas J. Webb

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Hardcover | 31 October 2019

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Hardcover
224 Pages

Dimensions(cm)
23.5 x 16.0 x 2.0

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In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today's ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation-the steady flow of new ideas-drives sustained success. It allows a company to:

Introduce new products and services
Effectively connect with customers
Sharpen the supply chain
Efficiently manage finances
Hire and retain the best people

Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts:

Innovation generates profits;
Innovation, in the form of new, profitable ideas, can come from anywhere
Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance

Additionally, the book offers a five-point checklist to ensure your company is innovation ready.

About the Author

As one of the world's leading innovation strategists and futurists, Nicholas J. Webb, CEO of Lassen Innovation, works closely with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy, and customer experience design. He also serves as an adjunct professor and the director of the Center for Health Innovation at Western University of Health Sciences in Pomona, California.

Industry Reviews

'Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!' - Chester Elton -- Number one best-selling business author
'Nicholas Webb nails it in The Innovation Mandate. Leaders today need crisp, critical insight into he current opportunities for innovation in what I call the 'era of acceleration' - this book provides a path for navigating our faster future!' - Futurist Jim Carroll
'Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success.' - Matti Palo, MDCEO and medical technology inventor.
'In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate.This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations.' - Josh Linkner, New York Times bestselling author, venture capital investor.

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