The New Livestock Farmer : The Business of Raising and Selling Ethical Meat - Rebecca Thistlethwaite

eBOOK

The New Livestock Farmer

The Business of Raising and Selling Ethical Meat

By: Rebecca Thistlethwaite, Jim Dunlop, Nicolette Hahn Niman (Foreword by), Bill Niman (Foreword by)

eBook | 17 June 2015 | Edition Number 1

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Including information on cattle, pigs, poultry, sheep, and goats, and exotics like bison, rabbits, elk, and deer



How can anyone from a backyard hobbyist to a large-scale rancher go about raising and selling ethically produced meats directly to consumers, restaurants, and butcher shops? With the rising consumer interest in grass-fed, pasture-raised, and antibiotic-free meats, how can farmers most effectively tap into those markets and become more profitable? The regulations and logistics can be daunting enough to turn away most would-be livestock farmers, and finding and keeping their customers challenges the rest.



Farmer, consultant, and author Rebecca Thistlethwaite (Farms with a Future) and her husband and coauthor, Jim Dunlop, both have extensive experience raising a variety of pastured livestock in California and now on their homestead farm in Oregon. The New Livestock Farmer provides pasture-based production essentials for a wide range of animals, from common farm animals (cattle, poultry, pigs, sheep, and goats) to more exotic species (bison, rabbits, elk, and deer).



Each species chapter discusses the unique requirements of that animal, then delves into the steps it takes to prepare and get them to market. Profiles of more than fifteen meat producers highlight some of the creative ways these innovative farmers are raising animals and direct-marketing superior-quality meats.



In addition, the book contains information on a variety of vital topics:



?? ? Governmental regulations and how they differ from state to state;



?? ? Slaughtering and butchering logistics, including on-farm and mobile processing options and sample cutting sheets;



?? ? Packaging, labeling, and cold-storage considerations;



?? ? Principled marketing practices; and



?? ? Financial management, pricing, and other business essentials.



This book is must reading for anyone who is serious about raising meat animals ethically, outside of the current consolidated, unsustainable CAFO (Concentrated Animal Feeding Operations) system.? It offers a clear, thorough, well-organized guide to a subject that will become increasingly important as the market demand for pasture-raised meat grows stronger.

Industry Reviews

"When it comes to raising healthy livestock in harmony with the land and the local community, this book shows why the old ways are new again... and why they work better than the industrial methods that are all too popular today. The detailed instructions in these pages are all you need to start raising livestock ethically and sustainably. In fact, I'd say it's a better investment than an agricultural degree from a land grant university."--Mike Callicrate, owner, Callicrate Cattle Co. and Ranch Foods Direct

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