The Non-Obvious Guide to Using AI for Marketing

Delivering Quality Service

The Value Profit Chain

Treat Employees Like Customers and Customers Like

The Power of Product Platforms

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Managing New Product and Process Development

Text Cases

Managing Customer Value

Creating Quality and Service That Customers Can Se

On Great Service

A Framework for Action

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

Service Breakthroughs

Leading Product Development

The Senior Manager's Guide to Creating and Shaping

Marketing Services

Competing Through Quality

Managing with Dual Strategies

Building a Chain of Customers

Markets and Majorities

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Diffusion of Innovations, 4th Edition

Hot Prospects

The Proven Prospecting System to Ramp Up Your Sales Career

Service Profit Chain

How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

Marketing High Technology

An Insider's View

The 1% Windfall

How Successful Companies Use Price to Profit and Grow

The M-Factor

How the Millennial Generation Is Rocking the Workplace