eBOOK

Writing and Developing Your College Textbook

A Comprehensive Guide

By: Mary Ellen Lepionka, Sean Wakely, Gillen E. Stephen

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eBook | 9 March 2018 | Edition Number 3

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544 Pages

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Writing and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. This updated and expanded third edition will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process, and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.

You'll also get 22 samples and templates, and in a new feature called "Author to Author", you'll get an inside look at how many of the concepts introduced in the book have been put into practice by successful textbook authors.

Industry Reviews

"TAA and the authors have done a wonderful service to us all—textbook, academic, and even trade authors—with this seminal, blood-and-guts guide to the art, craft, and work of authoring. Even though I signed my first contract in 1987, I read every word of this valuable new book and took pages of notes to guide me forward!" - Robert Christopherson, author of Geosystems, 9e

"This guide is an essential tool for anyone interested in writing textbooks, from beginner to seasoned veteran. It’s like having a group of trusted mentors sitting on the edge of my desk." - Kevin Patton, author of Anatomy & Physiology (9e). Read the full review on his blog, TheTextbookAuthor.

"I’ve authored two TAA-award winning texts, co-authored two more, and contributed to another dozen, but I still found plenty of tips and useful information that I will apply in my next project. My only wish is that I’d had this book 10 years ago. Every current and hopeful textbook author should read this book and every publisher should buy it for their authors." - Lorraine Papazian-Boyce, author of Pearson’s Comprehensive Medical Coding: A Path to Success, 1e

"Wow! Lots of changes! I appreciate all the new graphics, the book is much more visually appealing for the reader than the 2nd edition. You won't have to read a whole chapter to find the important nuggets you are looking for. The new organization is great! The co-authors that were brought in definitely add to the authority of this book for new authors. The case studies and author to author features add real-life examples and offer relatability." - Laura Frost, author of General, Organic, and Biological Chemistry

"Writing and Developing your College Textbook is a wonderful reference for those interested in entering the field. Written by knowledgeable publishing insiders, this guide will help readers successfully navigate the ever-changing publishing landscape. At each stage of the process, from initial proposal and contract negotiation all the way through development and into production, the authors provide thoughtful instruction, enabling new authors to fully partner with publishers to create their best work." - Linda S. Ganster, Editorial Director, Rowman & Littlefield

“This comprehensive guide to college textbook development is a straightforward compendium of everything you need to know to get started writing textbooks. I wish someone had given me a guide like this when I started developing textbooks! It took years to learn all the insights contained within these covers. This guidance is precisely the information that I shared with my authors as their development editor. Like all writing, textbook writing is a specialized genre, and this guide provides all the necessary support for writers looking to be successful in the college market.”? - Sonny Regelman, Content Development Executive